Checking-In is Like Punching a Clock
Showing off your loyalty towards a brand takes quite a bit of dedication. With the [not-so] recent introductions of location-based services (LBS) apps like foursquare, Gowalla, SCVNGR, Facebook and...
View ArticleGamification of Online Communities for Beginners
Nothing is worth doing unless it’s fun. At least that’s what I like to tell myself. How do we make online communities fun? By introducing gaming mechanics for each activity a community members...
View ArticleGamification of Online Communities – Advanced Edition
As a follow up to Gamification of Online Communities for Beginners, I thought I’d take it a step further and provide a strategy for the more advanced communities that may be looking to keep up the...
View ArticleAn Online Community That Turns Work Into A Game
Paint your bedroom. Hit the grocery store. Assemble a new desk. Do laundry. Pick up prescriptions. Drop off dry cleaning. Vacuum the apartment. Walk the dog [and curb it]. These are small tasks we all...
View ArticleGamification of Online Communities – Head to Head
I’m sure you’re all use to hosting contests and giveaways in your respective online communities as a way to boost activity and member morale, keep members engage and create compelling content. You pit...
View ArticleThe Dangers of Over-badging in Online Communities
I caught the [New] episode of Parks and Recreation last night, “Pawnee Rangers.” The Pawnee Rangers are a spoof on the modern day Boy Scouts. Having a boys-only policy, Amy Poehler’s character, ‘Leslie...
View ArticlePAX East 2012: I’m Going Going, Back Back
It’s that time of year again for gamers to invade Boston. PAX East kicks off Friday April 6th and runs through Sunday April 8th at the Boston Convention & Exhibition Center. It brings together...
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